Imagine the modern car with its dedicated crumple zones, firewall, seatbelts and airbags. These safety features wrap around us, giving us every advantage modern science can afford. But they also restrain us. They cage us in metal and put the world behind glass. They filter out the smell of spring and they climate-control the cool pocket of air as we ride through the shade. People call us crazy. They say we have a deathwish. Maybe we just want more out of life than to see it pass our window. We want to get where we’re going as much as the next guy—but we reject the concession that the journey is something that must be endured so that the destination can be enjoyed. We aren’t crazy, and we don’t have a deathwish. At worst? Call us greedy. We ride because we want to have our cake and eat it too. That is why motorcycle riding gear is so essential. There are no seatbelts, and there is little margin for error. We wear it all on our backs. But that doesn’t mean we can’t still give ourselves every advantage of modern technology. That doesn’t mean we can’t have airbag protection or the most advanced motorcycle helmets available to absorb the energy of an impact. You didn’t compromise when you chose to enjoy your mode of transportation, and you shouldn’t compromise on your safety when you ride. When you shop for your gear on SE7EN, know that you have access to the best motorcycle gear online and the widest library of educational on the web to help you choose the motorcycle safety gear that is best for you and how you ride. Welcome to having your cake and eating it too.